Great, now can they repurpose the nameplate on this, and take the Lightning name back to its roots as a sport truck?
Ford killing the Lightning EV, just opened up a golden opportunity for themselves to take what is otherwise a kinda underground spec option, and promote it to an official trim package by repurposing the Lightning nameplate for that.
DOMONOSKE: No. And, you know, first of all, the Lightning will continue as a brand. It’s going to be an extended-range electric vehicle, an EREV. It’s a kind of plug-in hybrid. So you still have an electric motor that turns the wheels, but you also have a gas generator on board. So, you know, maybe your commute every day is all on battery. But if you want to tow a boat hundreds of miles without stopping, you fill up that gas tank and you can, right? And that was one of the big criticisms of the all-electric Lightning. It had very limited range if you were towing, which truck owners want to do or at least be able to do.
Great, now can they repurpose the nameplate on this, and take the Lightning name back to its roots as a sport truck?
Ford killing the Lightning EV, just opened up a golden opportunity for themselves to take what is otherwise a kinda underground spec option, and promote it to an official trim package by repurposing the Lightning nameplate for that.